From Shiner:
I’m excited to share that this year, Shiner Beer has already sold over 305,188 case equivalents of their Holiday Cheer, their limited availability, annual seasonal ale brewed with pecans & peaches. See the impressive stats bulleted below, as well more info below my signature.
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Holiday Cheer has been quickly climbing to the top of the seasonal beer market since 2017 when the brew did 207,418
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The growth shows no signs of slowing having risen 47% since 2017, and 9% since 2020 - it continues to hit new heights year after year
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Shiner has released brand new 5L mini-kegs of Holiday Cheer ($19.99) throughout Texas this year to keep up with increasing demand
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Every drop of Shiner Beer is brewed at the original location established in 1909
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Shiner is both the oldest craft brewery in Texas and the oldest nationally distributed independent craft brewer.
Source: Shiner Holiday Cheer data = VIP “case equivalents” yearly periods through 2020. Sales Forecast for 2021.
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