From ESPN:
Lewis Kent may never become a professional runner, but the 22-year-old student at the University of Western Ontario -- and "beer mile" record holder -- has signed a shoe and apparel deal with Brooks.
It is believed to be the first mainstream sponsorship for the sport, in which participants must drink four beers over the course of a 1-mile run. After Kent broke his own record for the beer mile (4 minutes, 51 seconds) on Tuesday night, he announced that he had signed with Brooks.
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