From Marketwatch:
We started out with two principles: 1. Pay the bills, which would be the goal on Monday. Bills would be due on Friday so, on Monday, I knew I had to go out and sell seven kegs by Friday just to pay the bills. 2. Bake in from Day One health care and the highest wages for all of our employees that we can afford. That’s the biggest part of the business model going out of the gate.
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