From TriplepUndit:
In São Paulo, Skol ads went up last week proclaiming “Esqueci o ‘não’ em casa,” which literally means, “I forgot the ‘no’ at home.”
Considering the social ills any country has, including substance abuse and domestic violence — which can get magnified during a time like Carnaval — it should not have surprised the marketing department at Skol that more than a few people found the campaign offensive. Ambev, with sales of over US$14 billion annually and owned by the beverage giant Anheuser-Busch InBev, had to lurch into damage control.
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