An interesting survey done my YouGov BrandIndex with details from DBR:
The YouGov BrandIndex survey asks people aged over 21: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”.
The measurement score is in a range from 100 to -100 and is compiled by subtracting negative feedback from positive. If a brand has a zero score that means an equal measure of positive and negative feedback.
As well as a big move for Dos Equis the survey was also good for Stella Artois and Yuengling, which replaced Miller and Miller Lite in the top 10.
10-Coors Light
9-Yuengling
8-Stella Artois
7-Guinness
6-Heineken
5-Corona
4-BudLight
3-DosEquis
2-Budweiser
1-Samuel Adams
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