An interesting story is coming out of Heineken as they prepare to celebrate their 140th anniversary this Friday. The brewery has built a massive video wall on the side of their original Amsterdam brewery and the wall is made out of 5000 beer bottles…and yes of course they are Heineken bottles. Details from AdAge:
Also, on Friday in Amsterdam the brewer will debut a video wall made from 5,000 Heineken bottles stacked high at its original brewery, which today is a museum and tourist attraction. Fans are encouraged to send portraits to Facebook, which Heineken will potentially upload to the wall, giving them a few seconds of fame.
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