Always entertaining to follow along with Lagunitas Brewing’s Tony McGee and his tweets. This week he’s talking about their new Fractional IPA, a high-hop low ABV brew and what goes into pricing the beer. Remember to read form the bottom up. I love the quote comparing the price of malt to the price of hops, "“The Booze Part is Cheap, Flavor is Expensive.”
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/ Lagunitas Tony McGee Talks Hops $$ - “The Booze Part is Cheap, Flavor is Expensive”
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